Value Proposition Design

Start-up Consulting

Start-up Consulting Early-stage Start-ups
The founding team and early-stage company are building a business model, finding product - market fit and preparing to scale up.

Start-up Support Organizations
Schools, incubators, and accelerator programs need methods and tools to improve the quality of training, mentoring, and practical implementation.

SME Consulting

SME Business Consulting SMEs
The company is growing, planning to expand, or transforming its operating model, from finance and products to growth management.

Business Support Organizations
Associations, trade promotion organizations, programs/funds that support SMEs to optimize operations, transform flexibly, and expand effectively.

Value Proposition Design

The Value Proposition Design (VPD) guide helps you clearly identify customer needs, pain points and expectations to create a more relevant value proposition. Based on the nine elements of the Value Proposition Canvas, it helps you understand what customers truly need and how your product or service can deliver practical value to them.

This is a useful tool for validating ideas, refining messaging and improving the fit between your product and target market.

Rather than developing products based on intuition, you can clearly analyse the jobs your customers are trying to get done, the challenges they face and what they expect from your solution.

This template is suitable for start-ups, product teams and businesses seeking to strengthen the appeal of their value proposition before scaling or launching to market.

Reports

STB

With expectations that STB will complete provisioning for VAMC bonds in 2023, we believe profit growth in 2024 and 2025 will be promising, and the bank will have greater opportunities to complete its restructuring plan ahead of schedule.

PNJ

Based on our previous estimates, we had forecast double-digit declines in both revenue and profit in Q2 and Q3 2023. However, Q2 2023 delivered a relatively positive surprise, with revenue declining 17% year on year and net profit falling only 8% year on year.

VCB

VCB reported VND9.3 trillion in pre-tax profit (up 25% year on year), slightly below our estimate of VND10 trillion (up 35% year on year), due to higher-than-expected provisioning.

MONEY X ⎟ Lean • Smart • Exponential

Money X is an initiative supporting startups and financial innovation, helping Startup founders and SMEs build smarter, faster, and more scalable business models. We combine Lean Startup, AI, financial thinking, and practical implementation experience to support businesses from idea validation and business model development to optimized operations, aiming for sustainable growth in the digital economy.

Hotline 090∙123∙0880