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In late 2022, after leaving my full-time role in banking, I began looking for a new direction. As I searched for creative ideas, I found myself thinking about the Jewish people: Einstein, Freud, Brin, Spielberg, and Zuckerberg, all of whom have helped shape the modern world; the wall built to keep out zombies in World War Z

Multi-sided markets are not difficult because they involve many users. They are difficult because each side has different incentives, risks, and units of value. For SmartKid a project helping children build skills, discipline, and goal - oriented thinking, this is a practical lesson as the team moves into MVP delivery.

A dangerous mistake many founders make is trying to build a complete product for both buyers and sellers from day one. A more effective approach is to prioritize one side, create real value through manual work, and then use those results to attract the other side. Practical insights from mentoring the Steply project, Summer 2026.

Under Decree 268/2025/ND-CP, innovation support policy is starting to shift from “inputs” to “outputs” - in other words, from research to commercialization. The voucher mechanism opens a new path for startups. This article summarizes how vouchers work, their benefits, risks, impact on startups, government, and the market.